• December 22, 2011
  • 14:47

Seasons Greetings

Werklig staff wishes you all

Hyvää joulua!
God jul!
Merry Christmas!

We'll be mostly out of office during holiday season (until January 2nd 2012) – but in a case of emergency feel free to call or drop an e-mail.

  • December 21, 2011
  • 11:24

Werklig wrapping paper!

Ho ho ho!

Out now: exclusive Werklig gift wrapping paper – 2011 Christmas edition. All you elves out there, come and get yours. You may also use wrapper as a poster. They're free!

Nyt saatavilla: Werkligin joulupaperimallisto 2011! Tule ja hae omasi. Paperi sopii erinomaisesti paketointiin, mutta halutessaan kääreestä saa jouluisen julisteenkin. 

We're open until Thursday 22.12 1800 1600 hrs. Welcome!
Toimisto avoinna torstaihin 22.12. klo 18.00 16.00 asti. Tervetuloa!

[edit: we're out-of-office earlier (see above). Well, there's a lot of paper left so you may get some for next year, too!]

 

  • November 10, 2011
  • 16:16

m5 architects




m5 architects is a young, Helsinki-based architectural practice with works ranging from furniture to urban planning. They have a wide experience and expertise in Building Information Modeling (BIM).

m5 architects are specialized in so-called five-dimensional planning, which means integrating traditional architectural 3D modeling with two other layers of variables (such as construction time and building costs). m5 architects asked Werklig to create an identity based on 5D concept. The identity needed to be extremely simple, usable and timeless – with the "5D" element visible.


Solutions
1. Logo

m5 logo is the key building block of m5 identity, the primary visual element that identifies the company. The logo is simple, but it has a subtle hidden message in it: a common square meter symbol (m2) has been flipped, thus creating a symbol for the five-dimensional approach of m5 architects.




"Hidden" visual pun in the m5 logo




Both English and Finnish logo versions were created

2. Colors

Corporate colors were picked from m5 architects' new premises interior. Strong vibrant orange, grays and white color were used to create a versatile palette.



m5 interiors were used as the basis of corporate color palette



m5 color palette


3. Typography

The final touch to the overall feel was made with typographical choices. m5 uses FF DIN as a corporate typeface. FF DIN is a robust and very legible typeface, with a technical/architectural twist. Using DIN is also a small cultural hint towards Germany–both M5 main designers have solid German roots, so what would be more suitable typeface for them? 

“DIN, an acronym for the German Deutsches Institut für Normung (German Institute for Standardization) [– –]. The earliest version of a DIN typeface was released by the D Stempel AG foundry in 1923. In 1936 the German Standard Committee selected DIN 1451 as the standard typeface for use in the areas of engineering, technology, traffic, administration and business.” (Source: FontFont)

 

Application examples

 
Business cards, set with DIN







m5 website (beta, under construction)
  • September 30, 2011
  • 12:05

Pekka of Finland opens!



Pekka of Finland - Contemporary Illustration from the Land of Booze and Blondes opening event today at 9 pm, followed by a party at Recyclart starting at 12 midnight. An event not to be missed. 

The festive opening of the exhibition coincides with the closing event of Design September, bringing together its participants and audience. 

Two illustrators talk about their work on 5 October at 8.30 pm at Recyclart. Entrance to the event is free.

- - - 

Grafia, the Association of Professional Graphic Designers in Finland, conferred the title of the Graphic Designer of the Year 2011 on Agent Pekka. In October, Recyclart in Brussels will host an exhibition titled Pekka of Finland - Contemporary Illustration from the Land of Booze and Blondes that brings forth ten of the top international illustrators from Agent Pekka’s team: Lotta Nieminen, Inka Järvinen, Sanna Mander, Rami Niemi, Janine Rewell, Pietari Posti, Minni Havas, Sac Magique, Santtu Mustonen and Antti Uotila. 

In addition to the illustrators’ work the exhibiton will feature a “pop up shop” where visitors can purchase other works by the artists.

The exhibition is organised by the Finnish Cultural Institute for the Benelux, design agency Werklig (yay!), Agent Pekka and designer Lauri Johansson. In collaboration with Recyclart and Design September. With support from the Finnish Embassy for Belgium. Recyclart, Rue des Ursulines 25, 1000 Brussels. Open on 30 September between 9 pm and 12 midnight. Open on 4-5-6-7-11-12-13 October between 10 am and 5 pm, free entrance.

The exhibition is part of World Design Capital Helsinki 2012.

Pekka of Finland in Facebook. 






PoF promotional posters are out!
  • September 13, 2011
  • 12:36

Sisustusarkkitehdit Fyra

Sisustusarkkitehdit Fyra (Interior Architects Fyra) is a vibrant interior architecture and design company, run by four ladies ("fyra" is a Swedish word for "four", hence the name). The company was founded in 2010 and it's visual identity has been designed by Werklig.

Fyra's visual identity can be summarized with a couple keywords: colourful and fresh. As most of interior architecture offices tend to be more or less informal (with subtle and harmonic colour palette) Fyra decided to follow a different path. For Fyra people colour is a state of mind, not just a visual gimmick. All company items display this colourfullnes, ranging from business cards and website to presentations. Chosen palette of four colours suppors the "four" ideology. The same theme can be seen also in Fyra logo, which has an integrated "4" acting as letter "A".

You may find more about Fyra on their website (so far only in Finnish).
More about Fyra
More about Fyra visual identity
Fyra on Facebook

 



Fyra logotype.





 Business cards, white letterpress print on heavy stock colour paper. 

 


Office lobby with unique lighting fixture, designed naturally by Fyra



Fyra website front page. Front page uses changing visuals: more will be added later.


  • September 13, 2011
  • 09:45

Welcome Enni!

We're happy to announce that we have a new trainee at the office: Enni Koistinen. She's a 4th year graphic design student from Aalto university. Welcome!


 
  • September 12, 2011
  • 17:27

Werklig goes Turku

4/5 of Werklig people went to Turku for some serious brainstorming couple weeks ago. During the day we visited Logomo, bathed in an art sauna-thing called Hot Cube, ate delicious pizza (with nice Nebbiolo) at Sergio's, talked about Finnish underground with M. A. Numminen, invented a new drink called "Turku Sunrise", visited "Sedov" (the biggest sail ship in the world) and much, much more.

Here are some memories captured on film by Jan R.




3/4 of the expedition posing smoothly in front of Turku railway station.




It all starts with a pie-chart.




We took a stroll along Turku streets. Here's some academic Turku Fashion.


Let's call this "Bikes and branding, part I".




Then this must be "Bikes and branding, part II".


Logomo wall decor and some Artek lamps.




This was the moment when we got shot for an Italian fashion magazine.




Then we got hungry.




And thirsty. That's Mikko sniffing "Langhe Nebbiolo 2008".




Then we headed for the Art Sauna. It was set up in the river Aura with dodgy poles.




The sauna master warmly welcomed us.





This is about how much we can show about this event. But the sauna itself was surprisingly good, we gave it 9/10 point on Werklig sauna scale.





On sailship "Sedov" we enjoyed live music, drinks and food. Thank you, Finepress!











Good times!


  • August 18, 2011
  • 09:03

Rand 97



If Mr. Paul Rand would be still alive, last Monday would have been his 97th birthday. Belated congratulations!




Stationery can't get cooler than this.

  • August 8, 2011
  • 09:54

X+X

Another t-shirt project, but this time with a new twist. Collaboration, two-pieces, shirts sewn together. The website should be opening today. I suppose the shirts will be on sale later at All Grey.

Straight from the X+X press release:

about X+X:
Design Studio PROJECT 999’s new artist collaboration “X+X” is a
limited edition series of four t-shirts created by a global star team
of world widely recognized artists. For this ultimate collaboration
PROJECT 999’s headman Jesse Auersalo joins forces with Laurent Fetis,
Marcus Burrowes (RockersNYC), Jeremyville and Galaxxxy.

about PROJECT 999:
PROJECT 999 is a creative studio, a platform for innovative thinking
based on collaborative working methods. PROJECT 999 creates and
delivers products and projects that bring together the best talent of
the creative industry to explore radical ways of thinking and acting
on a global scale.

Project 999 website
Facebook

  • August 5, 2011
  • 14:18

Scientific Friday

In order to honor Friday we made a highly scientific semantic study about weekdays and their visualisation. I must warn you: it's not looking good, folks.



It's a black Friday for information graphics.






Based on the first page of Google image search this is what weekdays are made of:

Realistic Animals
Monday 5
Tuesday 0 (1?)
Wednesday 2 (on same pic)
Thursday 1
Friday 3
Saturday 1
Sunday 4

(Known) Comic Characters
Monday 9
Tuesday 1
Wednesday 5
Thursday 3
Friday 3
Saturday 5
Sunday 0

Erotic(-ish) images
Monday 1
Tuesday 1
Wednesday 1
Thursday 2
Friday sort of 1
Saturday 1 (+ Two Travoltas and Jim Carrey in a tutu)
Sunday sort of 2

Hearts
Monday 9
Tuesday 0
Wednesday 0
Thursday 5
Friday 1
Saturday 1
Sunday 1

Monkeys, pandas or other exotic animals
Monday 1
Tuesday 1
Wednesday 0 (frog not accepted as one)
Thursday 1
Friday 2
Saturday 0
Sunday 0

Drop Shadows
Monday 7
Tuesday 12
Wednesday 15
Thursday 8
Friday 12
Saturday about 10
Sunday 9
 

We're still processing the data, but at this point we can say that Fridays are good for exotic animals and drop shadows.

Have a splendid weekend you all.