"KSV NIMA creates value for its customers by providing advanced, innovative instruments for thin film fabrication and characterisation, by constantly exchanging knowledge with its customers and through building open, trusting relationships with customers and partners."

KSV NIMA is the leading provider of instruments for thin film fabrication and characterization in research and development globally. Instruments made by KSV NIMA are being utilized in nanotechnology research, surface chemistry, surface physics, biophysics, colloidal research, biochemistry and materials development.

In 2010 KSV and NIMA joined forces as part of the Biolin Scientific group, uniting both product ranges under the new KSV NIMA brand. This required a new visual identity, too - and Werklig was chosen to do the job.

It was required to keep both Nima and KSV key elements visible also in the new identity. The new symbol for the company was created combining two key forms  - a circle (from Nima) and hexagon (from KSV). Transparency was used  in the symbol to create a sense of layers and films.

A full identity concept was provided, including company symbol and logo,typography, colours, website design and other main applications. 

KSV and NIMA logos (before) and the new KSV NIMA logo (after)

Website renewal (above samples of old and new website)




Brand colours and typography are used in all PR material.




Custom watercolour illustrations were created and used folders and stationary.

"Since its inception in February of 2006 Popot has quickly become a leader in the sneaker & street fashion business in Finland and a cultural phenomena appearing widely in the media with prevalent mentioning in tourist guides. [...] The success of POPOT (the word now synonymous with sneakers in the Finnish language in the Helsinki area), obviously, centers around the wide selection in sneakers and apparel of various brands with a choice of the latest, the hottest, most exclusive trends both in in-store range and on-line collection." (source)

Werklig made a small visual facelift for Popot logo, a Finnish sneaker retailer and a store. Go check out the new Popot store on Iso Roba 16 or surf to Popot webstore.

 

The old and new Popot logo.


Beta-stage logo versions.

Finland’s competitiveness and the well-being of its people depend on deep, broad-ranging changes. Sitra engages in foresight activities and advances these changes in cooperation with other actors. Through programmes and strategic processes, Sitra grasps the challenges that are most crucial for Finland. Sitra is an independent public foundation with a mission to build a successful Finland for tomorrow.

 

Low2No  – A Sustainable Development Design Competition

"The Low2No competition seeks comprehensive solutions to low/no carbon and energy efficient building solutions. The sustainable development design competition aims at showing that the national and international targets for lowering CO2 emissions and improving energy efficiency can be reached and even outperformed, while producing an economically sustainable and high architectural environment. The competition hopes that it can also help contribute to the cooperation between Finnish and international experts in different fields. The competition also encourages cities and communities to set more ambitious targets in developing new areas and to adopt new business models in planning."

The results of Low2No competition were gathered in a publication – and Werklig was chosen to do the design for it. The competition had some existing design elements in use: the Low2No "logo" (a pie-hart-like symbol) and some basic colours and typographic settings, so these factors needed to be taken into account. The existing elements were then mixed with some new ones, creating an interesting - but at the same time consistent - visual identity for the publication and Low2No competition itself.

The publication contains summaries of five awarded Low2No competition entries. These entries needed to be shown as they firts were presented for the jury (without any modifications). This was a big challenge, as the entries contained a lot of graphic data that had to be fitted in the publication, requiring a lot of reproduction work and layout planning. Also, it required some amounts of research to find proper paper and printing techiques to make the publication  as carbon-free as possible (honouring the competiton theme itself). 

You may take a look at online version of Low2No publication here.

 

Low2No publication cover




Cover details












Publication details

"Saana ja Olli is a textiles company, established in 2009. Under the label textile designers Saana Sipilä and Olli Sallinen create print designs and produce high quality interior and everyday textiles as well as accessories. The company combines ecological materials and productionwith a simple and minimalistic Scandinavian appearance. Saana ja Olli design aspires to create environmentally friendly products which appeal to a wide audience."

Saana ja Olli was nominated as the best ‘Junior Achievement’ company 2009. They are so eager to learn, hardworking and humble. We see potential here.

Next big challenge, the highlight of the year, for Saana & Olli is going to be their participation and investment to Hirameki x Design Finland in Tokyo Designers Week in autumn 2010. It is a unique Finnish export platform comprisingof series of activities that deliver key actors - the most talented designers, design-oriented companies and current phenomena of Finnish life - to the Japanese audience.

We started a journey towards Hirameki Design X Finland together with Saana and Olli. A challenge.

Creative minds at work. Picture courtesy of Saana ja Olli.

Garments from "Toinen" series. The pattern is based on the written messages from found Finnish postcards from circa 1906-1944. Picture courtesy of Saana ja Olli.

 
How to find the best materials and right kind of expression without big money? Small things with great love.

Communicating with surfaces and materials in textile design – We wanted to take further and continue the idea of strong sense of materials in Saana & Olli printworks by choosing paper for every application very carefully. Haptic is the word.

Other point of view in Saana & Olli case is to point the feeling of handicraftmanship. These two elements – high quality hand picked papers with more raw expression of honest ‘hands on’ doing supposed to create a thrilling contrast to all Saana and Olli print materials.

To play with these two themes is the heart of the brand. High quality hand picked luxurious papers – strong sense of material is present. Then to almost violently logo stamp the shiny and pure stationary with black ink. Anarchy, make one’s mark, create contrast, mix together, confuse.

 

Saana ja Olli hangtag.




Old-school letterpress printing was used on business cards and hangtags.




A set of stamps were produced. This reduces printing costs—but using stamps also make each business card an individual.




Stamped and ready to go.




Slightly rough stamp on thick uncoated paper stock creates fascinating effects.




A sortiment of PR materials.




Promotional postcard package.







Look book spreads, photos by Unto Rautio.

 

Work done and in progress:

- Visual brand development and concepting
- Saana ja Olli identity
· Logo
· Business cards
· Stationary
· Web design
· Look book and booklets
· Postcards
· Hangtags
· Labels

  

Luxus (founded in 2001) is an advertising agency in Finland, specialized in digital media and communications. Luxus has roughly 100 employees in Helsinki, San Francisco and Singapore, and it's annual turnover in 2009 was approximately 10 million Euros. Luxus' clients are leading international and Finnish brands.
(source: Luxus)

Luxus' identity had remained more or less the same for years. There had been some updates—mostly to the logo—but the main look and feel of the company had remained unchanged for nearly a decade. As there had already been several discreet facelifts, small changes were not an option—a full identity makeover was needed. Werklig accepted the task and created a totally new visual identity for Luxus.

The new identity was designed to interpret the Luxus values and philosophy in a fresh way. It was clear that the new identity needed more colors, more energy and more "punch".

Keywords were:
· Modern
· Multicultural
· Playful
· Colorful
· Energetic
· Human
· Fresh

The logo went through a redesign, too. The old one was stylish, but maybe a bit too stylish. It also lacked visual strength and weight. So the new logo was designed to be able to stand out on its own. A bolder and more compact logo brings more personality and visibility to the identity.

 

The new Luxus logo and new brand colors.

 

In order to create more playfulness and personal vibe, Luxus pattern was designed. The basis of the pattern is logo's letter "X", which shifts and transforms through different phases in a pattern. The pattrn is designed to be used as a spice only on certain applications.

 

Luxus pattern.

 

And finally—to support all this—a solid and consistent system for typography was created both for print and screen environments.

The design process is still not finished. At the moment the basic office tools have been designed and delivered, but there a more areas to cover and assets to produce. Hopefully in the future the new identity will also be applied to all Luxus office spaces in all three continents. The new identity should be encompassing: it should reach the Luxus people (=employees) as well as Luxus clients.

Below are listed some of the applications designed and finalized so far. More will follow.

 

Basic office tools lined up and ready to go.

Business cards with rotating spot colors. Each employee has five different colors to choose from.

Luxus branded SIGG bottles.

Luxus pens, also using rotating spot colors. Ballograf classic model.

Luxus "boutique" bags, with two color options for strap cords. Reflective foil on white.

Old-school pencils, naturally Luxus-branded.

Custom coloured Post-It note pads. Great for internal brainstorms!

Another classic: Moleskine notebook.

Luxus umbrella, spiced up with a pattern.

"The Finnish Catwalk is a meeting place for fashion experts and a means of giving the fashion industry and companies widespread media visibility. Leading fashion and accessory brands, both Finnish and non-Finnish, are invited to come and display at this fair: manufacturers, designers, importers and agents."

The aim of Finnish Catwalk, the biggest for fashion professionals, is to boost sales and marketing by innovative means and to establish contact with new clients. The next Finnish Catwalk event is to be held at Wanha Satama in Helsinki on January 30–31st 2010.

Werklig gave the 2010 event a facelift, including i.e. illustration, logo design and typography renewal.

As the client desired, previous years' visual identity was taken as a starting point for the facelift. This meant that a female silhoutte figure had to play a main role in the identity. To support illustration - and also to emphasize "2010-11" theme - an additional logo for the event was created.
 

 

2010-11 event logo




Illustration, used on white background




Illustration, used on black background




Illustration detail

More illustration details. A painstakingly high number of working hours were spent to create this high-quality multilayered illustration (from bits and pieces). But it was worth it! 

 

VIP Invitation

Invitation and customer cards. These include a hidden surprise – unfold and see it. 




Promotional posters

 

 

Avoine is the first Finnish IT company to focus solely on the Finnish third sector. Avoine's existing customers include the biggest unions and associations in Finland, such as Palvelualojen ammattiliitto PAM, Pardia, Rakennusliitto, SAK, Suomen Liikunta ja Urheilu SLU, Tehy, National Coalition Party and The Finnish Social Democratic Party.

Werklig created Avoine's new visual identity, including logo, colours and typography. Main design drivers for the visual concept were openess, freshness and usability.

Werklig also assisted in creating the encapsulation of Avoine’s core marketing message. As the foundation of all communication, it’s based on the central, distinctive and enduring features of Avoine.  

Avoine business cards




Avoine identity guidelines


You may read more about the concept here (blog of Jukka Helin, Avoine Marketing Manager)

"Attension provides a wide-range of tensiometers and related servicesfor various applications in research and development, quality controland process control."

Werklig created a new identity for Attension, a new high-technology company producing tensiometer devices both for industrial and academic use. The new identity consists of new logo, corporate colours, typography and photography style guidelines. The logo plays with word 'tension', combining a visual idea into one single typographic image. 

 

Logo detail from Attension business cards.

 

Two corporate brochures were designed for Attension. "All About Attension" acts as a general corporate brochure, as "Attension In Detail" concentrates more on technical details of Attension products.

Corporate brochure details, portraying typographic styles used in Attension identity

 

"All About Attension" brochure has glue-binded covers with Attension logo embossed on front cover.  

 

Sample spreads from "All About Attension" corporate brochure  

 

Sample spreads from "Attension In Detail" corporate brochure 

 

Clear photographic style was also created for Attension. All illustative pictures were defined to be based on water theme –  the decision was easy as all Attension products are related to liquids. Product photos were shot by Kimmo Syväri from Umbrella Helsinki. 

Illustrative photos

 

An example of Attension product photos

 

Our deliverables are/were as follows:
· Logo design
· Visual identity guidelines
· Photo narration concept
· Brochure layouts
· Stationary objects (business cards, presentation templates)
· Product sheet templates
· General web design guidelines

"Bantora is the place for connecting like-minded people in the coder / developer / planner community and making events happen."

Werklig created visual identity and thematic concept for Bantora, an online event-organizing service. Bantora identity consists of logo, typography and colour specifications and graphic elements. The concept for visual identity was "playground", meaning basic shapes, forms and colours that could be used in a varied way. Check out Bantora website for more information!

Online execution was made by nice people at Luxus.

 

Bantora logo




Part of visual guidelines, featuring primary colours




Bantora website, illustrations and execution by Luxus

"The play’s human portraits and fates conceived of by the working group of Theatre Siperia are not superficial, nor one-dimensional, but genuine and universal." (www.teatterikesa.fi)

Teatteri Siperia (Theatre Siperia) is a professional ensemble founded in 2005 in Tampere, Finland. It opened its doors in the autumn of 2006, and premiered two new Finnish plays already during its first season. Anssi Kähärä from Werklig was responsible for creating a new logo and visual identity for the theater, including posters and other marketing material.

 

Teatteri Siperia logo 

 

Vaaleanpunaista kohinaa

"Esityksenneliulotteisessa tila-ajassa törmäilevät kuolemaa uhmaavaExtreme-Korhonen, romantiikannälkäinen sihteeri, omalaatuinenkvanttifysiikan tutkija ja reilut banaanit. Vanhassateollisuuskiinteistössä nähtävässä esityksessä ansaitsemansakäsittelyn saavat niin kvanttifysiikka, kaaosteoria kuinpehmohahmotraumakin."

You may read more about "Vaaleanpunaista kohinaa" from Teatteri Siperia's website (in Finnish).  

Poster for "Vaaleanpunaista kohinaa" (part I of "Inhimillinen Trilogia")

Ainakin tapahtuu jotain

"TeatteriSiperian Inhimillinen trilogia saa marraskuussa jatkoa Jukka Toivosenkäsikirjoittamalla ja Antti Mikkolan ohjaamalla esityksellä Ainakintapahtuu jotain. Miehen ja naisen parisuhteen problematiikkaakäsittelevässä esityksessä seurataan miten yhden illan ja yön aikanaläpi käytävä konflikti saa absurdit mittasuhteet."

You may read more about "Ainakin tapahtuu jotain" from Teatteri Siperia's website (in Finnish). 

Poster for "Ainakin tapahtuu jotain" (part II of "Inhimillinen Trilogia")

 

Lempeä ihminen

”Lempeä ihminen on surrealistinen näyttämöessee kahdesta miehestä, jotkamuuttuvat hiiriksi. Toinen miehistä on kaksikymmentäkuusi vuottaaiemmin nähnyt hiiren sielun, eikä ole vieläkään toipunut. Toinenmiehistä on ryhtynyt runoilijaksi. Molempia yhdistää kysymys: ”Onkotämä normaalia?" ” 

You may read more about "Ainakin tapahtuu jotain" from Teatteri Siperia's website (in Finnish). 

Poster for "Lempeä ihminen" (part of "Inhimillinen Trilogia")

 

Valitut

"Valitut rakentuu kolmestapienoisnäytelmästä. Yhden illan aikana kuullaan kolme tarinaa janähdään kolme tyylilajia: kohotettua melodraamaa, räväkkääkarnevalismia ja omaleimaista nykyteatteria. Valituissa on oma lukunsa sekä tämän päivän nuorille kuin niille, jotka elivät nuoruuttaan 50 vuotta sitten."

You may read more about "Ainakin tapahtuu jotain" from Teatteri Siperia's website (in Finnish).  

Poster for "Valitut"

 

Pää edellä

"Esitys irvailee suoritusyhteiskunnalle, kilpailukeskeisyydelle javäkivaltaviihteelle, kyseenalaistaa aikamme esikuvat jakasvatusmenetelmät ja kiusaa koulukiusaajia. Pää edellä sukeltaasukupolvien väliseen alati syvenevään kuiluun, kahlaa teinientunnemaailman syövereissä, kroolaa keskellä kasvaminen kauheutta –eivätkä parodian harppuunalta säästy edes tekijät itse."

You may read more about "Pää edellä" from Teatteri Siperia's website (in Finnish).

Poster for "Pää edellä"

 

 

Meille jäävät salaisuudet

"Esitys yhdistää useita kerrontatapoja runollisesta fantasiasta koomiseen, sketsistä aforismiin. Kuvittelun voimalla Teatteri Siperian näyttelijät muuttavat, yhdessä yleisön kanssa, lyijykynän avaruusraketiksi!"

You may read more about "Meille jäävät salaisuudet" from Teatteri Siperia's website (in Finnish).

Poster for "Meille jäävät salaisuudet"

 

 
Devising Hitler – laulu siivottomasta rakkaudesta

"Devising Hitler - Laulu siivottomasta rakkaudesta kertoo epätoivoisista ihmisistä. Toivoa ja toista ihmistä etsitään loppuun palaneen näyttelijän, äärirajoilla ponnistelevan kuvausryhmän, otteensa todellisuuteen menettäneen keskiportaan johtajan ja elämästään karanneen toimistovirkailijan kanssa."

You may read more about "Meille jäävät salaisuudet" from Teatteri Siperia's website (in Finnish).

Poster series for "Devising Hitler"