Avoine is the first Finnish IT company to focus solely on the Finnish third sector. Avoine's existing customers include the biggest unions and associations in Finland, such as Palvelualojen ammattiliitto PAM, Pardia, Rakennusliitto, SAK, Suomen Liikunta ja Urheilu SLU, Tehy, National Coalition Party and The Finnish Social Democratic Party.

Werklig created Avoine's new visual identity, including logo, colours and typography. Main design drivers for the visual concept were openess, freshness and usability.

Werklig also assisted in creating the encapsulation of Avoine’s core marketing message. As the foundation of all communication, it’s based on the central, distinctive and enduring features of Avoine.  

Avoine business cards




Avoine identity guidelines


You may read more about the concept here (blog of Jukka Helin, Avoine Marketing Manager)