Aalto University's Design Contest for The Memorial Builders of The Future

Aalto University and the Association of Professional Graphic Designers in Finland Grafia and the Finnish Association of Designers Ornamo are cooperatively organising a design contest for a memorial to the donors who provided funds for the University’s endowment capital. The contest is open to Aalto students, staff members and alumni. 

The visual identity for the contest was designed at Werklig to fit under the visual identity of Aalto University, however also standing out as an own entity. The visual theme of the contest is built using Aalto University's brand colours combined with a caleidoscopic treatment of the basic geometric forms, which are also essential in the University's identity. This results in a fresh, yet very "Aalto", set of illustrations that are used throughout the applications of the identity. The silver finish was chosen to add a touch glamour.

Caleidoscopic illustration for the identity. 

Each language version has it's own "caleidoscope".

Example of a spread.