Greenlux is a Finnish company designing and manufacturing LED luminaires for business and public entities. Werklig was given the privilege to redesign their visual brand identity.
It was evident that being a green company, promoting sustainability and cost savings, Greenlux's brand identity should also convey these messages. The actual visual design drivers were found from the technical characteristics of Greenlux's products.
The new visual identity of Greenlux embodies the benefits of their LED systems and company's core existence, conveying the message of great lighting with improved endurance and while saving energy.
The new Greenlux-logo.
Visual Identity Guidelines were created to instruct the use of all the visual elements and ensuring consistent use of all brand communication materials.
Greenlux's luminaires were installed at Arlanda Airports parking garage in 2009. As a result over 70% energy savings was achieved and all investments for the installation has already paid back. Statistics were designed to visualize the facts also to ordinary people, not only for those technically savvy.
The green, gradient color bar is an element messaging of luminosity and endurance. It continues through-out the whole identity binding the companys communication materials together.