Newsweek's ranking, Living etc. Hel Yes! review, World Design Capital – One hot hot nation!   

And Pop ups has turned out to be permanent! Huge potential – Perfect for Design weeks, other relevant events and festivals, cheap to set up and can take advantage of shortterm leases to exploit particular retail opportunities. Pop-ups support this idea of more and more holistic brand experience. Experience, more important than a product.

Our Meritullintori habitué Antto has been busy at the Kuurna Office during the summer. On the go, saluting and smiling, full of energy – you can see it in his eyes – full of inspiration and driving force.

His latest project Hel Yes! is a temporary, pop-up restaurant by Finnish designers and food visionaires (lead by executive chef Antto Melasniemi) during London Design Festival in September. Dream creative team!

Very holistic style and taste experience of Finland, i guess. A must-visit restaurant for Werklig's hunter-gatherers! (sample menu here) 

Team (Photo via Hel Yes!)