I truly welcome this debate. Annual theme of the seminar is buying – how to buy design, successful buying and valid communication between designer and client. Attractive and a much awaited topic.

Helsinki Design Hub IV seminar during the Helsinki Designweek 4.–13.9.2009 is organised by Grafia and Ornamo "the seminar features speeches by both design clients and agencies as well as in-house designers."

The speakers include (confirmed cases now, more will be added and confirmed later)
Juha Vaurio, Design Manager of Vaisala
Inari Rummukainen, Brand Manager of VR
Petteri Kolinen, Design Manager of Martela

"Design ei ole käärepaperi vaan investointi tulevaisuuteen." True.