Johan Aarnio is a rapidly evolving construction company. It started as a one-man company carrying out private renovations but uncompromising work and top-notch quality has yielded them more and more work. 

Currently, Johan Aarnio is creating ever more complex and bigger projects without sacrificing the attained level of quality. Moreover, this passion has lead them being the chosen company by many architects, corporations and demanding individuals. They sincerely want to be the best in their field, nothing less.  

Johan Aarnio's crown jewel is their carpenter workshop designing and manufacturing everything from custom made furnitures to kitchens and everything in between.  

Brief

Johan Aarnio approached Werklig with a demanding brand task: how to brand a construction company with a distinctive edge and make their brand promise evident and easy to understand. Company is bilingual, working every day with Swedish and Finnish speaking customers. 

Sketches from early meetings.


Solution

Their brand promise was crystallized in two words in Swedish "Hemma bäst" which, idiomatically, are not easily translated to English but loosely translate as "best at home". Swedish was chosen because, historically, Swedish speaking minority has always been better off in Finland but the actual phrase is common enough to be understood by Finnish speaking natives as well. 

The Slogan


Applications

Brand materials were designed to make employees proud of their brand and position Johan Aarnio apart from their competitors. In order to do so, graphic elements were stripped down to a bare minimum. Primary colors black and white were chosen to demonstrate the simple quality-driven attitude towards all the projects Johan Aarnio is carrying out. For corporate typography Helvetica was chosen for its simple and timeless character. 

Business cards.

Brochure.