Legendary snowboard brand Burton (burton.com) has always been the leader when designing new products or even controversial graphics. Company founded in 1977 by Jake Burton Carpenter has adapted the designs of a Herman Miller chair to its CO2 binding. 

Aeron Chair by Herman Miller (Courtesy of Herman Miller)

Burton CO2 binding (Courtesy of Burton Snowboards)

Fast Company has written an article about this. It gives you more information about those letters on the products.  

Another lesson that good design can be universal.