Marimekko presented their SS2011 clothing collection yesterday on Vanha Talvitie, around where the early Marimekko fabrics were printed. The venue, a flower warehouse store, was a perfect pick and bundled history of Marimekko and today nicely together, as Ihamuotila detailwisely and almost poetically mentioned: "Kirsti Paakkanen and Armi Ratia, they LOVED flowers". Overall, well designed dramaturgy.  

Bubbles and beautiful cakes were served. Music by Matti Pentikäinen was so good, that while watching the show people were wiggling their heads and looking really happy.  

What about the clothing collection? Well, more fading memory for me than the music and venue. Nothing special, nothing wrong. SS2011 played so safe.

A tiny electric impulse happened though in my brains: Yellow-black combination felt fresh. Long time no see.

Photo: Sampo Karjalainen Flickr
Meat Packing District (as close as you can get), Helsinki