"Sverigebilden 2.0" and Alexander Stubb's country brand delegation. Nation branding is the traditional brand management's new black.

Dagens Nyheter released updated adjectives to sell Sweden on Easter.
Some of Stubb's delegation members has been mentioned in the latest issues of Image and Monocle.

My passion is that Werklig would somehow/somewhere/someday get involved in national image creating. My worry is delegation's true resources.

The members are President Esko Aho, Director Paulina Ahokas, President and CEO Eija Ailasmaa, President and CEO Jukka Hienonen, Director Jan Hultin, President and CEO Mika Ihamuotila, Professor Laura Kolbe, author, MEP Lasse Lehtinen, Chancellor Ilkka Niiniluoto, CEO René Nyberg, foreign correspondent Helena Petäistö, communication consultant Kirsi Piha, artist Osmo Rauhala, athlete Aki Riihilahti, CEO Kai Seikku, Director General Petri Tuomi-Nikula and Permanent Secretary Erkki Virtanen.

Do these people really have the time and energy to get down from the ivory tower and really feel Finland? Do the streets, spots and events where the true life and "the product" is? For me they seem to be busy people with their own ambitious businesses.

I day dream constantly on taking Stubb’s delegation to Candytour. Originally Stockholm’s Candyland’s genious concept. The gallery/collective organizes art tours with a charter bus. Red pillbox hats, uniforms, simple box lunch. Direction: suburb. They contact locals beforehand and the citizens are welcome to participate via their own performances. Once a girl read poems in her balcony and one other time more accidentally three guys gave a performance peeing together in a beautiful line figure. Passengers watched ”act” delighted from the bus.

I would fill bus with our multi talented friends; young designers, writers, artists, thinktankers, entrepreneurs, architects, etc. to hc network with Ollila’s team. There would be Bulgaria’s Finland A-Ös, their both Helsinki books and Kasino A4s in a back rest pockets.
 
The delegation’s term began on 16 September 2008 and ends on 31 December 2010. read and write more comments here.