"Saana ja Olli is a textiles company, established in 2009. Under the label textile designers Saana Sipilä and Olli Sallinen create print designs and produce high quality interior and everyday textiles as well as accessories. The company combines ecological materials and productionwith a simple and minimalistic Scandinavian appearance. Saana ja Olli design aspires to create environmentally friendly products which appeal to a wide audience."
Saana ja Olli was nominated as the best ‘Junior Achievement’ company 2009. They are so eager to learn, hardworking and humble. We see potential here.
Next big challenge, the highlight of the year, for Saana & Olli is going to be their participation and investment to Hirameki x Design Finland in Tokyo Designers Week in autumn 2010. It is a unique Finnish export platform comprisingof series of activities that deliver key actors - the most talented designers, design-oriented companies and current phenomena of Finnish life - to the Japanese audience.
We started a journey towards Hirameki Design X Finland together with Saana and Olli. A challenge.
Creative minds at work. Picture courtesy of Saana ja Olli.
Garments from "Toinen" series. The pattern is based on the written messages from found Finnish postcards from circa 1906-1944. Picture courtesy of Saana ja Olli.
How to find the best materials and right kind of expression without big money? Small things with great love.
Communicating with surfaces and materials in textile design – We wanted to take further and continue the idea of strong sense of materials in Saana & Olli printworks by choosing paper for every application very carefully. Haptic is the word.
Other point of view in Saana & Olli case is to point the feeling of handicraftmanship. These two elements – high quality hand picked papers with more raw expression of honest ‘hands on’ doing supposed to create a thrilling contrast to all Saana and Olli print materials.
To play with these two themes is the heart of the brand. High quality hand picked luxurious papers – strong sense of material is present. Then to almost violently logo stamp the shiny and pure stationary with black ink. Anarchy, make one’s mark, create contrast, mix together, confuse.
Saana ja Olli hangtag.
Old-school letterpress printing was used on business cards and hangtags.
A set of stamps were produced. This reduces printing costs—but using stamps also make each business card an individual.
Stamped and ready to go.
Slightly rough stamp on thick uncoated paper stock creates fascinating effects.
Work done and in progress:
Saana ja Olli identity
· Logo
· Visit cards
· Stationary
· Web design
· Look Book
For the products
· Hangtags
· Labels
+ Package design concept