Remember these, smelly-stickers from the 80's? You had a set of funny caharacters like the Oh-oh apple, and by scratching it, you got a nice scent of apples, or at least appleish (not the new-computer-smell that comes with unboxing an Apple computer ...that's nice too). 

I can still clearly recall some of the smells. Made the lessons in school nicer with the notebooks smelling like bubble gum. The artificial strawberry smell was quite addictive. Others harder to remember, probably because of a more abstract theme. I mean, how does a snow-man smell like?

Too bad smellprinters haven't yet become the current office equipment, possibly due to many challenges in the technology. Nontheless taste is under development. You could taste specific flavours by licking the paper. Funky!

How to use this then? Does a trademark-smell in link with a company or product make a greater impact? I feels like there's more and more customized smells floating around nowadays, and trademarked patents are old news. There's e.g. the freshly cut grass -smell trademarked for tennis balls. Easily makes you want to buy a new box, or play more tennis, for that matter. I guess, if your seeking for a patent to improve business, the smell itself and the context where it's used, should be more unexpected than the smell of strawberries in a beauty product. That one's been denied.

What about adding smell to web pages, digatally create a virtual stink? The smell of newly baked cookies, when entering a bakery-site, would make you feel quite at home? Other business areas are a bit questionable. I imagine some things work better without a distinktive odor shooting up your nose..!  

A bigger collection of scratc and sniff stickers @ bubbledog