The Best of the Year – The Best in Finnish Advertising and Graphic Design 

The Best of the Year event (Vuoden Huiput) is organised by Grafia. It is the most important competition for graphic design and advertising in Finland. The aim of this annual competition is to emphasise the relevance of the work done by visual communication professionals in advertising and graphic design.

The event seeks to raise the standard of Finnish design, to empower creativity and originality and to improve the designers’ professional skill. In addition to the competition, the event includes the award gala, an exhibition compiled from the competition entries and the yearbook which presents works and designers chosen by the juries.

At the time when the event was created in 1980, it was made to conform the D&AD competition in Great Britain.  

The Concept 2008 – Form Follows Function

To compensate for last year’s rather advertising-agency-like approach, we wanted to put the emphasis on graphic design and the standpoint of the designer. The Best of the Year is the only competition which is both created and carried out by designers. In the focal point of the competition, you will find creative design.

Ribbon-like "Vuoden Huiput" text

Invitation poster wrapper that acts also as project manager's office tool

Competition invitation including info & rules






Logowall
Photos: © Pekka Niittyvirta, via Grafia's photogallery (edited by Werklig)



Menus

Outdoor advertising

Also the window of Design Forum Finland was branded. 

The Campaign

Right from the beginning, one the principles of the event has been that the annual campaign behind the competition is initiated and created by designers. The aim of the campaign is to strengthen the brand of the competition and encourage as much attendance as possible. Therefore, the campaign has goals concerning the appreciation of the competition, participation, ticket sale and the advertisement of the annual book.

In the year 2008 Werklig was chosen to design the campaign!

Our deliverables are/were as follows:
· Competition invitation
· Posters
· Online banners
· Print advertising
· Gala dinner cards, menus
· Gala presentation concept
· Exhibition graphics
· Outdoor advertising
· Biggest pyramid ever!