Tonttu™ (elf) is a wireless remote controlled janitor, who takes care of your cabin (or house) 24 hours a day - all year, around the globe. It takes care of the heating management and keeps the energy consumption reasonable.

There Corporation contacted Luxus and Werklig past spring to create a marketing platform for their home energy management system service. They wanted us to brand their service. 

Technical excellence was already put in place by There. Service is really easy-to use and functions as it should be. So we dug deep to find what were the most appreciated key benefits for pilot users. It turned out that users really liked they were not to be forced to call somebody living near their home or cabin to check out to see if everything is ok. Instead they could see it easily online by themselves. Just like there was somebody taking care of their cabin already.

To build an image of a trustworthy, magical janitor of your home (or home away from home) when you're away, we came up with a concept of an elf, or Tonttu in Finnish. It is crafty embodiment of the service highlighting the key benefit of it.  

Tonttu is a service provided by There Corporation.

 

 

Tonttu-trademark. 

 

 

Mr. Tonttu streching his legs... apparently the house is in a controlled state due to his careful monitoring.

 

 

"Tonttu heats the cabin for you",  "Let Tonttu take care of it", "Tonttu watches when your away". 

 

 

Direct mailers, brochure and business cards. Notice the logo cut-out in the brochure cover. The material works as a ground for the upcoming marketing campaigns.