Typeface by Underware 

In making the decision concerning the award 'Graphic Designer of the year', the board annually observes the various sectors of graphic design in order to take equal notice of people working in different fields.

Graphic Designer of the Year is awarded annually without applying, primarily for outstanding work noted in the field of graphic design, or any other activity that advances the level and appreciation of Finnish graphic design.

Sami Kortemäki and Underware brings typography into focus in 2010! 

In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and applications: typesetting, type design, handwriting, calligraphy, graffiti, poster design and other large scale lettering. Business communications and promotional collateral, advertising, logos, cartographic labeling (map design), kinetic typography in motion picture films and TV, component of industrial design (type on home appliances for example) or modern poetry, web pages and mobile screens. Type is everywhere. Art and technique.

Typefaces, point size, line length, line spacing, adjusting the spaces between groups of letter, adjusting the space between pairs of letters etc. In typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader.

Repetition, contrast, proximity and alignment. Choice of font — prose fiction, non fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements of appropriate typefaces and fonts. Legibility – number one concern of typeface designer, and readability, concern of the the typographer or information designer. And what about the color of the text? How does it affect? 

Above ^ Everyday life of a professional visual designer who never question the importance of every detail and choice, the power of typography.

So, At best, typography in focus means that there is actually a large large amount of all kind of proper and thinkable things in focus. Pay attension for type in 2010!

And for your own best, just drop not later than NOW all the typo associated 'high society' or geek-related hearsay. Knowing type, talking type – we simply call it no more no less than professional. 

Sources: Grafia and Wikipedia