Voimaosakeyhtiö SF is the majority owner of power company Fennovoima. The line of business is to deliver energy to companies producing, transmitting and delivering electricity and other forms of energy. Voimaoskaeyhtiö SF consists of 69 companies.
Werklig designed the visual identity for Voimaosakeyhtiö SF including the logo, stationary, web pages and a brand identity guidelines.
The generalized symbol for energy is the symbol of lightning. Being an energy delivering company it was intentional to have the appearance of electricity and energy as a visible element in the identity. We set the task to have the visual symbol present without emphasizing it too strongly in the logo itself. The solution was leaving the logotype simple yet recognizable placing a supporting lightning element in the backround.
Voimaoskeyhtiö SF's new logotype.
Apart from the logo a visual element resembling a lightning and energy stream was created. The visual feature divides the surface diagonally from lower left corner to the upper right corner. The splitter in the center is always 1/20 from the height of the surface.
Sections from the identity guidelines.
The new identity guidelines go through the use of additional colours, typography and all visual elements that consolidate filosophy and actions of the organisation.
The metallic print colour gives nice contrast to the matt white paper and a desired spark for all prints.
Voimaosakeyhtiö SF's web pages with a fixed lower corner graphic element.