City of Helsinki
Last August Werklig was chosen to lead the design process of the new brand identity for the City of Helsinki. The main objective was clear: to design identity that enables unified and simplified brand messaging to give a better and clearer picture of all the services Helsinki is responsible of. City of Helsinki is one of the biggest employers in Finland with close to 40 000 employees.
Just few days ago the mayor of Helsinki, together with the board of directors have decided to go ahead with implementation. We will come back with a more precise case study.