Hernesaaren ranta

Hernesaaren Ranta (Hernesaari Beach), an amazing outdoor seaside area, had its opening in the spring of 2015. With numerous food vendors, boat docks, sunbathing and terrace facilities, it welcomes all people throughout the summer from day till night.

We were assigned to design a comprehensive branding solution for the entire area combined with a multi-channel marketing strategy for pre-launch, launch and follow up during the season 2015.

Hernesaari combines industrial city milieu with seaside surroundings. The elements of the visual identity have been used to emphasize this confluence. Based on the area’s distinctive plank paneling we created a marine style stripe grid which works also as a binding element of the identity.

Logo design was inspired by Art Deco and neon tubes. The overall typography together with the icons, stripes and bright colors creates a timeless 1920’s beach romance atmosphere. To further emphasize the marine feel we created a yacht club style monogram.

City of Helsinki

Galipette

Suomen Jäätelö

EMMA – In Search of the Present

Kyrö Distillery Company

Parliament of Finland

Helsinki City Museum

Powerfood

Keisari

Senate Properties

Victor Vasarely

Hernesaaren ranta

Masters of Aalto 2014

ERC 2014

Finnish Design Yearbook 2014–2015

1–2–3–Helsinki ! Design en Seine

Helsinki Food Company