Jonas Granfors

Jonas Granfors is a Finnish artisan carpenter based in Vaasa. He creates hand made wooden articles and accessories in his workshop combining traditional handcraft with bold innovation. The results are artistic yet practical objects.

We designed Jonas’ personal brand to help him in his mission to renew traditional woodworking and to put Finnish carpentry on the world map.

Jonas takes inspiration from old tradition and the forms found in nature so we created him a mark based on his name, Granfors, that literally means ”river spruce” in Swedish.

For an artisanal brand a fitting photography and styling are an absolute must. Today’s consumers are demanding and you need perfect image style for perfect products. To do this we paired an unpretentious and rustic photographic style with earthly colors. This gives Jonas’ brand a distinct personality that also reflects his working philosophy and style.


Jonas Granfors

Kyrö Distillery Company

Helsinki City Museum

Suomen Jäätelö

New School Helsinki

Hernesaaren ranta

EMMA – In Search of the Present

City of Helsinki





Parliament of Finland

Victor Vasarely


Senate Properties

Masters of Aalto 2014

ERC 2014

Finnish Design Yearbook 2014–2015

1–2–3–Helsinki ! Design en Seine


Susanna Vento

Helsinki Food Company