Suprey: Evolved nutrition

The balancing act between holistic well-being and performance

Suprey is a new Southern European supplement brand whose product line is designed with a focus not only on function, but also on deliciousness. The products are developed for people of all fitness levels and ages. As the supplement market is vast and manifold, from testosterone-filled maximizers to earth-loving alternatives, we needed to find and establish an ownable position, voice and visual identity for Suprey, to promote well-being and health also for those outside the fit & athletic. Nutrition for every soul. 

‍

Evolved nutrition for every soul

The idea of holistic well-being was the guiding principle of the founders — but it could not come at the expense of performance. Our task was to express both, without downplaying either. The brand’s values of joyful, tenacious and pioneering led the design work as Suprey became the company of evolved nutrition, grounded in good science and delivering pure performance as well as good-tasting products.  A differentiating factor in the category and something the founders felt they owed to their grandmothers — food is never only fuel, but it also has to be one of life’s pleasures. A thought we are more than happy to approve.   
 
The strategic foundation and core positioning created fertile ground for identity work and visual expressions. Rather than chasing category trends, the brand was designed as a flexible system — one that could grow, adapt and remain consistent as new products are introduced over time. 

‍

Visualising well-being in a genre-defining way

To challenge the genre-related visual connotations, we wanted to create a joyful visual world and an enticing and fresh packaging design, building a distinctive brand expression around evolved nutrition.   

The identity was built on the strategic core of joyful, tenacious, pioneering and gave it distinctive expressions from logo and typeface to packaging and marketing material. Visualising the idea of a supplement company that’s both scientific, natural and credible. A balance of lifestyle, research and holistic wellbeing. Minimalistic but bold in typographic expression, telling the story through imagery and elevating everyday moments through packaging design. 

Complementing the typographic expression, the imagery is at the heart of the Suprey identity. It gives the brand a relatable expression and portrays the brand’s community — the ones striving to enhance their wellbeing and performance in a holistic way, at any level.    
 
In addition to crafting the brand expressions and guidelines, we also oversee the production of the brand images and assets to ensure that the brand’s core is visualised and verbalised in a clear and consistent manner. 

‍

‍

‍

A partner for the long run

As any athlete knows, building strength — or a brand — is more of a marathon than a sprint. Consistent reps, a clear plan, and an eye on the prize are essential to not only challenge the market but to stay competitive over time.  

Beyond creating strategy and identity, we continue to work closely with Suprey on new products — from naming to packaging — ensuring consistency while allowing the brand to evolve naturally as it grows. 

‍