EMMA – In Search of the Present

Inspired by Olavi Paavolainen’s essay collection from 1929, the exhibition “In Search of the Present” addresses questions we face in this ever changing world we live in.

“In Search of the Present” is a new visual layer to the black-and-wite identity of EMMA Museum. Like Picasso’s Periodo Azul or Yves Klein’s Epoca Blu the exhibitions is EMMA’s blue period.

The exhibition’s identity is based on a continuous scrolling movement we are surrounded by. The movement can be seen in all of the applications of the identity, either as a cut out text or a physical movement.

The idea of EMMA’s blue period is present through out the identity and the combination of white and blue sets a perfect frame for the art pieces of the exhibition.

In instagram when scrolling to a post by EMMA Museum the scrolling movement just won’t stop.

Kuura Cider

City of Helsinki



Kyrö Distillery Company

Hernesaaren ranta

Jonas Granfors

New School Helsinki

Helsinki City Museum

Suomen Jäätelö

EMMA – In Search of the Present





Parliament of Finland

Victor Vasarely


Senate Properties

Masters of Aalto 2014

ERC 2014

Finnish Design Yearbook 2014–2015

1–2–3–Helsinki ! Design en Seine


Susanna Vento

Helsinki Food Company