ERC 2014

The European Registrars Conference has since the first conference in London 1998 been an important forum for information, discussion and networking among museum professionals as registrars, collection managers, curators and conservators together with corporate participants from the shipping, insurance and database field among others.

The topics of the conferences often relates to the area of incoming and outgoing loans on an international level, collection management and care, insurance, couriering, transport routines, security and custom regulations. The conference has been held every second year since 1998 in London, Paris, Rome, Wolfsburg, Madrid, Basel, Amsterdam, Edinburgh and now (2014) in Helsinki.

The conference needed a flexible, functional and distinguishable identity that we were happy to provide.

Due to long design span (first drafts and applications were made in 2012) the core elements were chosen with a strict discipline: a limited color range using only red, black and white and a very common and available type choice (Verdana). Red color was chosed as an opposite to blue, the first color that springs to mind when talking about Finland. Also the typography choices were made in a bit ironic way: instead of using a exquisite, special font the utterly vernacular Verdana was used (in it’s basic form as well as a customised version, mixing letterforms from Radim Pesko’s Lyno font in it).

For the main graphics we created a living identity of lines that were always circling, overlapping and moving in an unpredictable way. The lines represented the registrars’ work: moving art and goods from A to B. These lines were used as a static elements (always different from application to another) as well as in animations during the conference.

Kuura Cider

City of Helsinki



Kyrö Distillery Company

Hernesaaren ranta

Jonas Granfors

New School Helsinki

Helsinki City Museum

Suomen Jäätelö

EMMA – In Search of the Present





Parliament of Finland

Victor Vasarely


Senate Properties

Masters of Aalto 2014

ERC 2014

Finnish Design Yearbook 2014–2015

1–2–3–Helsinki ! Design en Seine


Susanna Vento

Helsinki Food Company