Finnish Design Yearbook 2014–2015
The Finnish Design Yearbook is the best-known international review of contemporary Finnish design. Published by Design Forum Finland, the latest edition is the fifth of its kind. The previous editions have spread the message of Finnish design to more than 40 countries.
The Finnish Design Yearbook 2014–15 is a reference book for contemporary design and a spark for discussion. It is always a design object in its own right. As with previous editions, the book will be distributed internationally to bookstores, online stores, design fairs and exhibitions, other events and the press.
We worked together with this year’s editor Liisa Jokinen to create the most straightforward, relaxed, unpretentious and simple yearbook yet. Our aim was to create a publication with a clear focus on the products and not the design of the book. However, we also wanted to present the products with an interesting interface and add a level of personal interpretation through the design solution. The result is a nonlinear reading experience that subtly illustrates current trends and themes through the juxtaposing of product images into page-lenght mini themes.
The common visual theme of all the Finnish Design Yearbook is the blue color. We took this requirement and the possibilities provided by the wire-o binding to their logical extreme: the book has 7 different blue covers, all of which can be rotated to be the physical cover of the book, essentially creating a book with multiple ends and beginnings. Multiple paper stocks create rhythm and structure to the book.
To avoid the catalogue-like presentation burdening the previous books, we wanted to create a human presence in the book through nearly life-size images of the experts who wrote articles for the book.
Portrait photography: Mikko Ryhänen
The Finnish Design Yearbook 2014–15, a selection of its products and Werklig´s creative process were on display in a window exhibition held in the Confederation of Finnish Industries. The windows were on view from April to August 2014 in Eteläranta 10, Helsinki.